Concept work I did for an ad campaign for Starbucks centered around finding a customized drink based on what people already order.
This was based on the idea that many people have niche orders at Starbucks from which they rarely deviate (mine is a hazelnut macchiato), but that with a bit of encouragement, they might try something new. This campaign was designed to capture online audiences through a compelling BuzzFeed-style quiz, and translate them into in-store customers.
